Local Search and Mobile Friendly Websites – Important Marketing Tools

There are lots of marketing tools which could be used to foster greater performance when it comes to real and virtual marketing. But localised search options and mobile phone optimisation have gained a lot of importance in recent times. In fact it would be fair to say that creating provisions for local search marketing and optimising your website for mobile phones is no longer an option. It has become necessary for existence.

Why is local search marketing so important?

Small business players have become more receptive to the idea of internet marketing given the fact that 95% of urban educated customers always check out the responses of the Internet before visiting a physical store. This means that even if you have the worlds’ best marketing skills and the most attractive store front ever, you cannot do much about it if your business is not featured in the local search options.

If you want your business to grow you will have to consider taking the help of SEO company to put your business in the virtual map. Your aim should be to feature in the local search options and achieve a high ranking there. This way you will become more visible to your target audience.

Importance of local online directories

Online directories are where the real action is. 70% of people who visit these local directories go with the clear intent to buy. You need to instruct SEO companies to optimise your content with location specific keywords so that news of your business offerings reaches the eyes of the relevant target audience soon.

 Hiring a reliable web designer to make your website a user friendly is a must. They are knowledgeable and skilled when it comes to this.

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